
Dirk Persch
Founder & Creative Director
Brand vision, creative direction and central decisions.
Via PERSANO® Management ↗PERSANO® · SIGNATURE HOSPITALITY COLLECTION
A vision for extraordinary places: bespoke sound, signature scent, premium textiles and carefully considered guest essentials — united by one distinctive identity.
Collection in development · Founder portrait and products are creative visualisations · No products are yet available for purchaseAn idea beyond the ordinary
A guest experiences a place through every sense. PERSANO® envisions a refined hospitality world where sound, scent, touch and presentation share one unmistakable design language.
The envisioned collection
Created as a collaboration platform for premium manufacturers, hospitality groups and selected licensees. Every proposed piece carries the PERSANO® identity.

Shower gel · hand soap · shampoo · conditioner · body lotion

Towels · robes · slippers · spa essentials · refined linens

Room fragrance · diffusers · candles · bespoke scent stories

Welcome gifts · stationery · premium accessories · curated sets
One brand · Multiple senses
From the first sound in the lobby to the smallest detail in the suite, our vision connects sound, scent and touch through one unmistakable signature.
Discover PERSANO Sound Identity ↗PERSANO® is an independent brand. Hotel names and images in this concept are not statements of existing partnerships.Founder · People · Creative leadership
Munich · Dubai · International
PERSANO® Founder & Creative DirectionThe founder behind the brand
Luxury is felt in the details. Our work begins with the emotional atmosphere of a place – and a clear creative vision for how guests experience it.
PERSANO® is founder-led by Dirk Persch in Munich. Bespoke Sound Identity remains the core discipline. The Signature Hospitality Collection is a proposed extension of that brand world, conceived for collaboration with specialist manufacturers and premium hospitality partners.
The people behind PERSANO®

Founder & Creative Director
Brand vision, creative direction and central decisions.
Via PERSANO® Management ↗
Strategic Partner · UAE & GCC
Regional relationships, qualified introductions and partnership coordination.
Explore Dubai & GCC ↗
Social Media Manager · Digital Presence
Digital brand presentation, social content and international visibility.
Via PERSANO® Management ↗International hospitality & partnerships
One PERSANO® identity, with founder-led direction from Munich, an established regional relationship gateway in Dubai and direct collaboration with US hospitality teams.
Brand leadership, sound-identity concepts, central coordination, partner discussions and management.
PERSANO® Management · Munichmanager@persano.at ↗Deepa Abraham is the PERSANO® Strategic Partner for UAE & GCC — supporting qualified introductions to luxury hospitality groups, manufacturers and distributors.
Deepa Abraham · Strategic Partnerdubai@persano.ae ↗Explore the Dubai & GCC presence ↗Private consultations for US hotels, developers and design-led properties. Projects are coordinated internationally; this is not a claim of a staffed US office.
United States · US market enquirieshello@persanousa.com ↗Explore PERSANO® USA ↗A partnership invitation
Explore a future PERSANO® experience for selected hotel spaces, from property-specific Sound Identity to a coordinated guest-amenity concept. We begin with a conversation about the guest, the property and the project scope.
Discuss a hotel project ↗We welcome discussions with qualified fragrance houses, cosmetic manufacturers, luxury-textile specialists and regional distributors about joint development, production, licensing and market access.
Explore a brand partnership ↗The PERSANO® perspective
“True luxury is not only what a guest sees.
It is what a guest remembers.”
PERSANO® · SOUND IDENTITY FOR LUXURY HOSPITALITY
Private partnership enquiries
For luxury hospitality groups, premium product manufacturers, fragrance houses, distribution networks and selected strategic partners. Worldwide enquiries are welcome. Dubai/UAE/GCC and USA have dedicated enquiry routes below.
PERSANO® Management
Munich · International enquiries
manager@persano.at
Dubai & GCC: dubai@persano.ae
USA: hello@persanousa.com